International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational level. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction. International business is also known as globalization.

To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. There are two macro-scale factors that underline the trend of greater globalization. The first consists of eliminating barriers to make cross-border trade easier (e.g. free flow of goods and services, and capital, referred to as "free trade"). The second is technological change, particularly developments in communication, information processing, and transportation technologies.

International Business is a subject that teaches how to nurture a local business and make it global. It explains the business practices and strategies required to succeed in international markets. In this course, it has been our endeavour to cover the multidimensional aspects of International Business in an easy-to-understand manner. This course is specially designed for the professional working in Management, Commerce, Human Resources, Marketing, and Business Law environment.

Course Curriculum

  • 1

    International Business Ecosphere

    • Introduction

    • Country Attractiveness

    • Protectionism

    • Liberalization

  • 2

    International Trade

    • General Agreements On Tariffs & Trade

    • World Trade Organization

    • Global Trade - Major Challenges

    • Modern Theories

    • Global Competitiveness

    • Regional Trading Blocs

    • Major Trade Blocs

  • 3

    Strategic Approaches

    • Strategic Compulsions

    • Global Portfolio Management

    • Modes of Entry

    • Organizational Structures

    • Control Mechanisms

    • Performance Issues

  • 4

    Business Operations

    • Production Issues

    • Supply Chain Issues

    • Global Marketing Mix

    • Financial Aspects

    • HRM Issues

  • 5

    Miscellaneous

    • Adverse Effects

    • Conflict Management

    • Negotiations

    • Ethical Issues

Enrol to learn the skills for International Business Management ............

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